The cutest animals of the forest take up residence in children’s rooms. Illustrator and designer Michelle Carlslund has created a brand new Kids Concept, which promises to delight the youngest members of the family. Michelle Carlslund is known for her simple lines, and many parents will also be familiar with her pastel-coloured universe of shy animals bashfully closing their eyes when you look at them.

Central to the concept is an enchanted forest inhabited by all manner of animals. Anything can happen here, because there are no rules. Only diversity. The fox lives in harmony with the tiger, and the forest is a soft, friendly and welcoming place to be.

Södahl’s uncompromising quality and Michelle Carlslund’s imaginative universe appeal to a broad group of consumers who appreciate good design and high quality – a group that likes a simple, whimsical and cute expression, which doesn’t necessarily have to be all nice and refined, and perfectly matched. In the Magic Forest, there is plenty of room for play and fun frolics. Just as there should be when it comes to the children’s space.

The range features two lines: black and white and pastel-coloured, which can be mixed and matched as the mood takes you. All colours and motifs have been carefully selected and harmonised to work together and on their own.

And several are made of GOTS-compliant organic cotton (certified by Control Union CU1022510).