The theme offers a simple, down-to-earth approach to life. There is growing interest in materials and processes that
are better for our soil. Long-lasting products are in focus. Everyday products are being refined and upgraded into
design objects.

Authenticity, history and good craftsmanship make the theme a warm and inviting version of minimalism, allowing
greater scope for fabulous details.

The colours are natural, soft and muted, often with a slightly washed look. Inspiration from organic colours is fully
in line with the interest shown in sustainability. Neutral combinations are the key to the lovely natural look.