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Danish design

Södahl anniversary logo


The story began in 1963, when designer and artist Hans Jürgen Schöbel founded Södahl with the mission of developing high-quality products for the home in beautiful, coordinatedpatterns. From being a small family-run company, over the years Södahl has developed into one of Europe’s leading suppliers of lifestyle products for the home, in the form of textiles for all rooms of the house.

Forget me

This graphic design with tiny flowers is designed back in the 60s, making it part of our Södahl heritage.


In our anniversary year of 2023, we will relaunch the most iconic Södahl design of all time in a modern edition and with new contemporary colours. We have generously sprinkled the classic sweet forget-me-nots, and the elegant nostalgic design will be available as an acrylic tablecloth, bedding in adult, junior and baby sizes, quilts, and a beautiful damask tablecloth in three delightful springtime colours.